In the past summer, I worked
with a team of six individuals for my marketing internship with Red Bull. The 5
other interns and I were a team that was lead by a district manager, covering
most of the northern suburbs. The distribution company I worked for is in
charge of distributing Red Bull to all stores, markets, etc. to all of the
suburbs on the North Shore of Chicago. Our boss would contact us every morning
with the project for the day and we would communicate with each other who would
get what part of the project done. The district manager that acted as my boss
(the only higher up employee that I communicated with) is in complete charge of
all distribution in his district and does not take orders from others, just
reports results. At the beginning of the summer, our boss asserted a very
structured, excellence-oriented plan to achieve our goal for the summer.
Many of the methods that he
used resembled many of the features that a high functioning team holds very
similar to Katzenbach and Smith’s.
Having a simple hierarchy structure that was lead by the most experienced,
knowledgeable employee of the company was our key to success. I would say that
my team was highly successful because of the structure and goals that were
established at the beginning of my team’s work term. My team understood our
boss’s expectations and his leadership and communication abilities allowed for
everything to go smoothly. Whenever there were issues our boss would reach out
to us and we would go to the area to take care of the problem. I do believe
that one of the greatest reasons for success is because the company I worked
for was more worried about quality than timeliness. My company was not
interested in just fixing problems but they want to make sure everything is
done right. Red Bull is a company that prides itself on its clean image and
consistency, and my team made sure that we held that standard. Companies that
are more worried about fixing problems fast often have less success in the long
run. Our goal was to keep all costumers happy and do our best to maintain any
issues that stores had with their Red Bull coolers and displays. Our boss never
gave us deadlines, all that he asked was that we get as much done within the
work day as possible while making sure that the quality of our work meets the
quality of the Red Bull brand and Power Distributing, the company in charge of
distribution for Red Bull in the states of Illinois, Michigan, and Indiana.
One thing I want to emphasize
is the importance of having a higher figure to direct the team in the right
direction. Our district manager did an incredible job of staying on top of his
tasks as well as letting us know what we need to get down in order for
everything to run smoothly. When you look at different parts of a high
performing team, you have to make sure all is working well in order for things
to go the way that you want them to. One weak member in a group can cause the
entire project to crash since everybody is not in sync. Our group was grateful
to have a manager that not only cared about the betterment of the company, but
also making sure each part of our team was doing their job the right way to
ensure that the distribution of our product ran smoothly and we did our jobs to
the best of our abilities.